Branded marketing and more…

United SPCA

Advertisement

Adobe InDesign, Photoshop


Created to introduce a fledgling organization and solicit donations. Responsible for concept, copy and creation of the ad.


I created the ad as part of a system which could be channeled and adapted to various mediums.

Wooby

Outdoor Apparel Branding

Adobe Illustrator


Custom brand identity for a proprietary fleece product. Image showcases on-product photography of the final label.


Responsible for the concept, design and creation of the asset, I was tasked with contributing unconventional concepts and solutions. The creative Director actually selected this image from a rough concept sketch I had in my sketchbook.

Sara Lee

Print POP & POS

Adobe Illustrator, Photoshop


In-store POP, POS and related promotions appearing nationwide. Responsible for creation, layout and design.


I collaborated closely with the Art Director on these, to strictly adhere to creative direction and brand guidelines.

Starting Gate Productions

Brand Identity

Adobe Illustrator


Created for an independent theater. Responsible for concept, development and creation of the final asset.


Tasked with integrating and reflecting a starting gate theme, I drew inspiration from the classical  Tragedy & Comedy imagery.

Bamboo

Illustration

Adobe Illustrator


Responsible for concept, development and illustration, I was tasked with creating a graphic to be utilized as a background image in a catalog layout.


I researched and sourced photography, hand-traced components I like and created a composite image, with about 3 variations. It was later proposed as a concept graphic for snowboards or skis.

United SPCA

Event Flyers

Adobe Illustrator, InDesign


Promotional event flyers created to highlight fund-raising activities.


Responsible for the concept, design and creation of the final assets. I created everything as part of an overall system which could be channeled and adapted to various mediums.

Sahalie

Outdoor Apparel Branding

Adobe Illustrator


Custom branding for proprietary outdoor apparel. Sample shows on-product photography of the completed work.


Responsible for asset layout and creation while supporting brand and creative direction.

Butterfleece

Outdoor Apparel Branding

Adobe Illustrator


A proprietary fleece product, I was tasked with generating concepts, designs and creating final assets that would integrate and reflect an outdoor use theme.


I conceived of this after a hiking trip to Custer State Park in South Dakota, and observing mountain goat on Harney Peak.

Suggested Product Use

Illustration

Adobe Illustrator


Custom illustration showing an example of the suggested use. Responsible for concept and illustration.


Tasked with creating a custom graphic…as an alternative to a static product photo…I began with rough sketches, and generated the imagery to be both whimsical and  functional at the same time.


E: artwbite@visi.com  P: 503.333.8730


© 2016 Paul J. Gibbons. All rights reserved. This website, all contents and ideas are the confidential property of Paul J. Gibbons and are not to be used without permission.

Galloping Goose Rentals

Graphic Assets

Adobe Illustrator


Created for a small business looking for a fun and unique branded graphic system. The difficult task here was to integrate historic references into the system, which included unique imagery from railroad artifacts, and a 1930’s era motorcycle patch.


I created the core image as part of a system which could be channeled and adapted to various mediums, which include embroidered patches and various apparel treatments.

IT & Tech Sector

Design Concept Development

Adobe Illustrator


Concept development showcasing multiple iterations. Created to explore potential visual solutions, seeking to represent an abstract software concept. Responsible for concept, design and creation of the assets.


I created these options by first sketching them by hand, and later translating them into a digital form via Adobe Illustrator.