Product design and new product development…

Egg Puzzle

Toy

Ideation, Sketching/Drawing


Created for Target as part of a seasonal assortment. Images show the original color concept drawings and final photography of  the completed product.


I conceived of this after some serious brainstorming, followed by tinkering with a razor blade and foam core scraps.


Zipper-pull, Seam Tape, Buttons

Technical Illustration

Adobe Illustrator


Created for product development, these were utilized for brand placement, visualization, concept, development, internal communications and pitch use.


I took measurements of the actual components as produced on apparel samples, and recreated them to exact scale.

Apparel Label

Technical Illustration

Adobe Illustrator


Apparel label created in order to support product development in meeting and communicating specs to vendors.


After contributing to the updating of the brand graphics, I integrated all required components into a range of labels reflecting the changes.

Trick or Treaters

Seasonal Decor

Ideation, Sketching/Drawing


Custom decorative character candle assortment of 4. Images showcases the color reference drawings and photography of the completed products.


I conceived of and designed these characters to be family-friendly, and fun, while meeting the requirements of the creative brief.

Haunted Tree

Seasonal Decor

Ideation, Sketching/Drawing


Images show thumbnail sketch, color concept, reference drawing and photography of  the completed product. I was tasked with creating an outdoor Halloween decoration, with nothing more than a one inch sample of a foam material.


I conceived of this character while hiking in the woods in the fall. Created for Walmart, this achieved an 88% national sell-through.

Outdoor Apparel

Apparel Mockup Drawings

Adobe Illustrator, Photoshop


Illustrated for product development, these were utilized for brand placement, visualization, concept, development, internal communications and pitch use.


In each case, I began with freehand sketching/drawing, and later used the drawings for  the digital images.



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